In business and in life, most of us operate on autopilot much of the time. In fact, most of us live in reaction to a world we've created through technology – and as a result we don't really notice, see, hear, feel or appreciate what is going on around us.
There is incredible power in focus. What would happen to your business if you noticed your clients at a deeper level? How would that change your relationship with them? How much better could you meet their needs if you truly understood and appreciated what was going on with them?
It's pretty hard to solve problems when you don't even notice them. You think a relationship is going really well, and then suddenly you find out the other person has a different point of view. This can happen in any relationship – business, customer, personal or intimate – if you're not paying attention.